Start at home. Finish abroad.
How Amity Online Study Abroad explains a two-country degree on one website.
Amity Online Study Abroad lets Indian students start a degree online with Amity, then finish it on a partner campus abroad. Filari planned the site around the questions students ask, and built destination, university and programme pages, fees in the student's currency, and OTP-verified leads that go straight to the CRM.
A pathway programme is hard to explain: an online start in India, then a campus abroad, across many universities and countries.
Destination, university and programme pages, geo-based multi-currency payments, OTP-verified leads synced to the CRM, and an SEO blog.
Five destinations and 20+ partner universities on one fast site, with every page leading to counselling.
*As listed on the live site. Programme figures are Amity Online's own.
Project snapshot
A pathway programme website that turns every page into a counselling request
- Client
- Amity University Online, Study Abroad
- Industry
- Education > Study Abroad
- Project type
- Programme website, lead capture and payments
- Filari's role
- Planning, design, build, CMS, integrations, SEO
- Technology
- Next.js, headless CMS, payment gateway, CRM API
- Timeline
- Confirm
A study abroad decision is big. The website has to make it feel manageable.
Amity Online Study Abroad, part of Amity University Online, offers education pathway programmes: students begin their degree online with Amity from home, then move to a partner campus abroad, across five countries and more than 20 universities. Students and parents arrive with the same four questions. The site had to answer each one clearly, then hand the student to a counsellor.
"Which country should I choose?"
"Is this university any good?"
"How much will it cost me?"
"What about the visa?"
Four steps at home. One flight. A degree abroad.
The site explains the pathway the same way on every page, so a student always knows where they are and what comes next.
Every page ends in a 1:1 counselling request, verified by mobile OTP and sent straight to the CRM.
Three templates carry the whole site
A homepage that introduces the pathway, a destination template reused for every country, and a programme template reused for every degree. Hover over a screen to scroll through the full page.
Nine parts of one study abroad platform
Study in Germany
Students start with a country. Each destination page gathers its universities, programmes and study-and-work information in one place.
Illustration · not a live screen
Partner university
Every partner has its own page with its ranking badge and programmes, so a student can check the university before speaking to a counsellor.
Illustration · not a live screen
Programmes
Programme cards show the degree, university, country and the online + on-campus duration, the detail students ask about first.
Illustration · not a live screen
Book 1:1 counselling
Every page ends in one action. The form records consent for contact, and WhatsApp chat gives students a faster route to an expert.
Illustration · not a live screen
Study abroad blog
Articles answer the questions students search, such as fees, visa costs and post-study work, and link back to the matching programmes.
Illustration · not a live screen
CMS
Content lives in a headless CMS. The team publishes a new university or programme and it appears on the right country and catalogue pages.
Illustration · not a live screen
Checkout
The site detects the visitor's country from their IP address and shows fees in the matching currency. Payment runs through an integrated gateway, and the result comes back to the site by API, so the application and payment stay linked.
Illustration · not a live screen · currencies are examples
Verify your number
Before an enquiry is saved, the student enters a one-time code sent to their mobile. Counsellors only call real, reachable numbers, and fake or mistyped leads stop at the form.
Illustration · not a live screen
CRM
Each verified enquiry is sent to the CRM through an API. The CRM first searches by mobile number: a returning student updates their existing record, and a new student becomes a new lead assigned to a counsellor. No duplicates, no copying from inboxes.
Illustration · not a live screen
Next.js, a headless CMS and the integrations behind every lead
The front end is a Next.js site that serves fast, search-friendly pages. Content comes from a headless CMS, and images are served from a separate static asset domain.
Next.js pages
Destination, university and programme pages are rendered ready for search engines, with optimised images through Next.js.
Headless CMS
Universities, programmes, rankings, blogs and events are structured content, so pages stay consistent as the catalogue grows.
Separate asset domain
Logos and images are served from a static asset domain, with separate environments for development and production.
SEO foundations
Canonical URLs, Open Graph and Twitter cards, an XML sitemap and clean, readable URLs for every country, university and programme.
Lead capture with consent
Forms capture email and phone with explicit consent for contact by email, SMS, WhatsApp and voice.
Geo-IP multi-currency
The visitor's IP address sets their country, which sets the currency for fees and payment.
Payment gateway API
Payments run through an integrated gateway; confirmations return by API and attach to the application.
OTP verification
Mobile numbers are verified with a one-time code before any lead is created.
CRM sync by API
Verified leads are pushed to the CRM, which looks up the mobile number to update or create a record.
Built to extend
New destinations follow the same templates, so adding a country means adding content, not rebuilding pages.
Three problems behind a simple counselling form
Challenge
Students visit from India and other countries, and the fee has to make sense to each of them.
Solution
The site reads the visitor's country from their IP address and shows fees and payment in the matching currency.
Why it mattered
Students see a price they understand, and the payment links back to their application.
Challenge
Fake and mistyped phone numbers waste counsellor time.
Solution
A one-time code is sent to the mobile number before any enquiry is saved.
Why it mattered
Counsellors call real, reachable students only.
Challenge
The same student often enquires more than once, from different pages.
Solution
Each verified lead is sent to the CRM by API. The CRM searches by mobile number first, then updates the existing record or creates a new one.
Why it mattered
No duplicate leads, and every counsellor sees the full history.
What we learned
A pathway programme is two decisions at once: a programme and a country. Students trust the site when every page answers both in the same order: where, which university, how long online and on campus, and what it costs. Fixed templates for destinations and programmes made that consistency possible, and let the team add universities without new design work.
Questions about study abroad websites
It should let a student explore destinations, compare partner universities and programmes, and book counselling in a few clicks. Amity Online Study Abroad has destination pages, university pages, a programme catalogue, a counselling form with consent, WhatsApp chat and a blog that answers common visa and fee questions.
A pathway site has to explain two stages: starting online at home and finishing on a campus abroad. The Amity Online Study Abroad site shows that journey in five steps and links every programme to its partner university and country.
Yes. Universities, programmes, rankings, durations, blogs and events are managed in a headless CMS. New entries appear on the right destination and university pages as soon as they are published.
Yes. Amity Online Study Abroad detects the visitor's country from their IP address and shows fees and payment in the matching currency, through an integrated payment gateway.
Mobile OTP verification. Amity Online Study Abroad sends a one-time code to the student's phone before an enquiry is saved, then syncs the verified lead to the CRM, which matches it by mobile number to avoid duplicates.
Every page leads to one action: book 1:1 counselling. The form captures email, phone and consent for contact, and a WhatsApp chat gives students a faster route to a study abroad expert.
Selling programmes across many universities and countries?
Send us your catalogue. We will show you how it could work as one clear site.
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